MONAT Global
Director, Social Media · 2022–2023

Mandate: Unify social strategy across U.S. owned channels in English and Spanish.

Leadership

• Established global performance reporting and channel-specific strategy playbooks

• Streamlined cross-functional workflow, raising team productivity by 30%

• Maintained a 80/20 video/static channel output.

• Concepted, filmed and executed on-site event coverage in real time for all conferences, destination and leadership events

Business impact: @MonatMPO audience up 50% in 3 months. Social-driven site traffic up 22% year over year.