Marketing executive with more than a decade leading brand, creative, social and influencer strategy for beauty, wellness and consumer brands. Track record of building functions from the ground up, owning multimillion-dollar budgets, and tying creative investment to revenue.

The Juice Plus+ Company — Senior Director, Global Social Media 2025–present
Built the U.S. social, UGC and influencer function from near zero. Organic impressions +147% and video views +295% year over year.

Color Street — Director, Digital Media & Integrated Marketing
2024–2025
Owned social, influencer, paid and creative. Launched a $1M influencer program; paid search and social returned a 13.27 ROAS.

MSC Cruises — Manager, Social Media & Influencer Marketing
2023–2024
Led U.S. influencer strategy and partnerships with the Knicks, Dolphins and Formula One. Generated 135M+ impressions at a $4.60 CPM.

MONAT Global — Director, Social Media
2022–2023
Led social across U.S. owned accounts in English and Spanish. Grew @MonatMPO 50% in three months.

Urban Skin Rx — Director, Social Media & Content
2020–2022
Scaled Instagram past 500K and quadrupled TikTok; engagement rate more than doubled within the first 6 months.

Kaja Beauty — Integrated Marketing Manager
2018-2020
Built a 300+ creator ambassador network; beat Sephora sales target at 118% via facilitating the Wink Stamp Eyeliner launch.

Sephora — Marketing Manager, Social Media
2017-2018
Ran social media across six platforms prioritizing vertical video; wrote the internal Instagram Stories Event Coverage and Instagram Live channel content guidelines.

theBalm Cosmetics — Manager, Social Media & Influencer
2014–2015
Grew Instagram from 38K to 448K in 12 months.

Areas of leadership:
Brand & marketing strategy · Creative direction & production · Integrated campaigns · Influencer & creator programs · Paid media · Budget ownership & ROI · Team building & operating models · AI-enabled content operations · KPI & OKR frameworks

Education:
B.A., Advertising, University of San Francisco
Art History coursework, Smith College