Color Street
Director, Digital Media & Integrated Marketing 2024–2025

Mandate: Establish an integrated marketing engine from a zero-base and hold creative, influencer and paid media accountable to revenue.

Leadership

  • Owned omni-channel strategy across social, influencer, paid media and creative production

  • Held a $2.2M annual budget: $1M influencer, $900K paid media, $300K creative

  • Directed in-house creative teams and external vendors end to end, including the 2025 lipstick and waterproof mascara campaigns shown below

Business impact: Launched the influencer program from zero — 68 creators, 18M impressions, 8.42 IMV ROAS, $0.43 CPE. Paid search and social returned $1.69M+ in revenue on $127K, a 13.27 ROAS.

LipstickRefresh_2025_OnModel_Hero_Baddie_4356.jpg
LipstickRefresh_2025_Product_Macro_Bullet_Baddie_3830.png
LipstickRefresh_2025_OnModel_Group_4211.jpg
LipstickRefresh_2025_Product_Macro_Bullet_Starlet_3922.png
LipstickRefresh_2025_OnModel_Hero_Starlet_4373.jpg
LipstickRefresh_2025_Product_Macro_Bullet_VIP_3876.jpg
LipstickRefresh_2025_OnModel_Hero_Summer_VIP_4610.jpg
LipstickRefresh_2025_OnModel_ecomm_ArmSwatch_4751.jpg
LipstickRefresh_2025_Product_Smear_VIP_Petal_Rose_01.jpg
Mascara_Waterproof_Product_Daisy_Hero_HibiscusHeat.jpg
Mascara_Waterproof_Product_Meg_HERO_PricklyPear (1).jpg
Copy+of+Mascara_Waterproof_Product_Group_Hero_6219.jpg
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