I LOVE building brands on social.

I began my career during the early days of the beauty revolution and the ascendancy of social, which has yielded a long-term career path in content planning, production, artist relations and influencer strategy. Having taken many accounts from launch to scale, I am passionate about seeing brands grow through a thoughtful approach to content, conversation and community.

I work and consult for brands both big and small, pairing big corporate experience and humble scrappy roots to create a unique approach to strategy: one that is driven by data, human touch, and tailored to each client's unique needs, objectives and KPI's.

Through select coursework in Art History and Digital Media at Smith College, paired with a BA in Advertising from the University of San Francisco, I merge strong content development skills with the ability to draft detailed, on-brand content strategies while maintaining an organized, simple approach to execution. Essentially, I want to help you streamline your content program to help meet your business goals while maintaining vulnerability and authenticity with your online network. 

Born and raised in San Francisco, I currently reside in Charlotte, North Carolina. I'd love to hear more about you, so let's connect over a coffee, either virtual or in-person! 


Stay in touch, bb. I promise I won't flood your inbox, and I'll only send you the good stuff :)
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