I'm a marketing executive who builds and leads the social teams behind some of your favorite consumer brands. For more than a decade, I've shaped brand, creative, social and influencer strategy across beauty, wellness and lifestyle, at companies including Sephora, Kaja Beauty, MONAT Global and MSC Cruises. Today, I serve as Senior Director of Global Social Media at The Juice Plus+ Company.

My work sits where brand, creative and business meet. I set strategy alongside executive leadership, build functions and operating models from a near-zero base when the moment calls for it, and direct the social creative that brings a brand to life. I lead lean, high-output teams and was early to bring AI into content operations, scaling production without scaling cost. Above all, I hold two things in balance: creative that is beautiful and unmistakably on-brand, and data-driven insight that moves the bottom line.

I earned a B.A. in Advertising from the University of San Francisco and studied Art History at Smith College. A laid-back San Francisco native at heart, but I've made New York my home.