Kaja Beauty
Integrated Marketing Manager · 2018–2020
Mandate: Build brand awareness and drive sell-through for a new beauty brand in Sephora.
Leadership
Owned $1.08M in annual influencer and creative production spend ($65K and $25K monthly)
Elevated the look and feel of Kaja Beauty’s Instagram feed; created and scaled their TikTok account and scaled to 6 figures in a 12-month span.
Built and managed a 300+ creator ambassador network across earned, owned and paid
Business impact: Delivered 118% of Sephora sales target in 2019 for their Wink Stamp Eyeliner Launch. Grew Instagram from 33K to 150K in 12 months. Produced the brand's top-performing video of 2019 (2.3M views).
Creative direction for Kaja Beauty’s YouTube channel featuring core SKUs for social, email and PDP: one high-fidelity shoot built to work across social, email and product pages.
Produced with Jimmy Ngo, Los Angeles.
